WE LIVE FOR LIPSTICK. Get excited about primers. But most of all, we love sharing our makeup secrets with you. Why? Because we are a beauty brand born out of a real photo studio—the legendary Smashbox Studios in L.A.—and creating gorgeous looks is what we do here. It’s all about being your most kickass beautiful self at Smashbox.
Launched in 1996 by dapper LA brothers Dean and Davis Factor (who also happen to be great-grandsons of makeup legend Max), the Smashbox Cosmetics line focuses on long-lasting products designed to give a flawless look befitting of Hollywood stars - Drew Barrymore and Charlize Theron are among the big-name fans. Smashbox Cosmetics was part of a wider business empire for the Factor brothers, Smashbox Studios, which includes a modelling agency, a photo studio and a clothing line. The cosmetics arm of the business was sold to Estee Lauder in the summer of 2010, but the brothers remain at the helm.